Aaron Larson

Aaron Larson is a Certified Exit Planning Advisor (CEPA®) and Business Advisor & Exit Planning Strategist at Vaughn & Associates, where he works with growth-minded founders to build more valuable, transferable businesses long before a transaction ever takes place.Aaron's work centers on a straightforward reality: most business owners don't discover how much enterprise value they've left on the table until they're already at the exit. He helps clients get ahead of that gap — identifying founder dependencies, operational vulnerabilities, and transferability risks that quietly erode valuation in the eyes of buyers.His focus areas include increasing enterprise value, reducing founder reliance, strengthening leadership and operational infrastructure, and positioning businesses for the kind of exit that actually reflects what owners have built.At Vaughn & Associates, Aaron bridges the advisory and brokerage process — helping clients not just sell their businesses, but arrive at the transaction table with a business buyers genuinely want to own.